WWE Deal With Mattel Includes Rules On Intergender WrestlingDecember 6, 2018
WWE Made A Promise To Mattel Regarding Men Overpowering Women
In an interesting note from this week’s Wrestling Observer Newsletter, the WWE made a promise to toy manufacturer Mattel that they would not portray men physically overpowering women. The WWE has been doing business with the toy company for 10 years now. This seemingly is the reason why concepts like the Mixed Match Challenge never have male superstars dominating the female superstars in the ring.
The WWE had brief occurrences with James Ellsworth having matches with female stars, but those had women on the offense, and James look like more of a comedy act.
Mattel launched fashion doll line in 2017 featuring WWE Women Superstars.
The WWE signed a deal with Mattel in 2009, which was extended in 2014 for 5 years. That master licensing agreement was extended for an additional two years in 2017, and now expires in 2021.