All Elite Wrestling has filed trademarks for the terms ”Forbidden Door” and “Forbidden Portal” with The United States Patent and Trademark Office.
The trademarks were filed on 2/8 under the merchandise and entertainment services. The trademark was entered in the trademark database on 2/11.
International Class 025: Bandanas; Hats; Headwear; Pants; Shirts; Shorts; Socks; Sweatshirts; Undergarments; Jackets; T-shirts
International Class 041:Educational and entertainment services, namely, a continuing program about wrestling accessible by radio, television, satellite, audio; video and computer networks; Entertainment services in the nature of development, creation, production, distribution, and post-production of wrestling programs and events; Entertainment services in the nature of live wrestling performances; Entertainment services in the nature of production of wrestling programs and events; Entertainment services, namely, production and distribution of ongoing television programs in the field of wrestling; Entertainment services, namely, providing ongoing webisodes featuring wrestling via a global computer network; Entertainment services, namely, an ongoing multimedia program featuring wrestling distributed via various platforms across multiple forms of transmission media; Entertainment services, namely, an ongoing series featuring wrestling provided through a global computer network.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.
The term “Forbidden Door” has been a buzzword in the last few weeks, based on All Elite Wrestling’s long-awaited partnership with New Japan Pro-Wrestling. It’s unknown if AEW plans to also use the term “Forbidden Portal”, or if it was part of earlier pitches.
“Isn’t it the champion over there? If I win and the other side says” one more time “, I can say” then put on the belt “. Then the forbidden door will open,”
Tony Khan spoke on the “Forbidden Door” during the latest “paid ad” which aired during IMPACT on AXS.
“Everywhere I go people have been asking me for months, ‘Tony, when are you gonna open the forbidden door? When is New Japan gonna come to AEW?’ And I kept telling them I don’t know where the forbidden door is. I don’t know what it is, and then I figured it out… all along. The forbidden door was me. I’m the forbidden door!
I just had to open myself, and that’s come from being here with you Impact Wrestling, doing these paid ads. I’ve learned so much about myself, and I’ve opened myself up to new experiences, and look at all of the great things that have happened. We did a great rating for Dynamite this week. We had Impact people there. We had people from New Japan. Who knows who’s going to be there next week”