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All Elite Wrestling Files For New Trademark




All Elite Wrestling has filed another trademark with the United States Trademark Office.

On 1/17/18 All Elite Wrestling, LLC filed a trademark for the term ‘Change The Universe”. This term differs from the term ‘Change The World’ which has been used by members of The Elite when speaking on AEW.

The reasoning behind the change may be due to others holding rights to the trademark on the ‘Change The World’ term.

The trademark filing is registered with the following Goods and Services categories.

Goods and Services IC 009. US 021 023 026 036 038. G & S: Downloadable ring tones, graphics and music via a global computer network and wireless devices; video and computer game tapes, video and computer game discs, video and computer game cassettes, video and computer game cartridges, video and computer game cd-roms, video output game machines for use with televisions; video and computer game software; cinematographic and television films featuring sports, entertainment and subjects of general human interest; pre-recorded phonograph records, pre-recorded compact discs, pre-recorded video tapes, pre-recorded video cassette tapes, pre-recorded dvds and pre-recorded audio cassettes, all featuring sports, entertainment and subjects of general human interest; interactive video game programs and computer game cartridges; decorative refrigerator magnets; coin-fed amusement gaming machines; mouse pads; disposable cameras; sunglasses; sunglass cases; prescription glasses; and optical cases, namely, cases for spectacles and sunglasses; walkie talkies, protective helmets; sports helmets

IC 016. US 002 005 022 023 029 037 038 050. G & S: Posters; photographs, collector albums for photographs; trading cards; labels, namely printed labels not of textile; folders; brochures about sports entertainment; packaging, namely, paper bags for packaging, paper pouches for packaging, cardboard boxes for packaging, cardboard containers for packaging; plastic bags for general use; paper tableware, namely, paper place mats, paper napkins, paper tablecloths; stickers; pens; pencils, pencil cases, pencil sharpeners; rulers; erasers; book covers, notebook paper, notebook dividers; coloring books; children’s activity books, comic books, picture books, appointment books; address books; sticker albums; calendars; chalk; magazines in the field of sports entertainment; newspapers in the field of sports entertainment; postcards; greeting cards; temporary tattoo transfers; souvenir programs concerning sports entertainment; paper lunch bags; memo pads; rubber stamps; stamp pads; collectible prepaid telephone cards not magnetically encoded; collectible telephone calling cards, not magnetically encoded; postage stamps and collector stamps, namely, commemorative stamp sheets; custom printed personal bank checks; checkbook covers; return address labels; bumper stickers; window decals; lithographs; paper party favors, paper party hats; stencils; gift wrapping paper, plastic gift wrap, metallic gift wrap; paper cake decorations; blister cards; collector albums, namely, for sticker collectable cards; photo collectables; photo albums; photographs; framed pictures; paper table linens; markers; trading cards; pictures; posters; decals; brochures concerning sports entertainment; books featuring pictorial biographies; book covers; paper book markers; note pads; scribble pad; paper banners; printed paper signs for doors; drawing rulers; erasers, rubber erasers, chalk erasers, blackboard erasers; paper party bags; plates of paper or cardboards; paper; stationery; indoor party ornaments of paper

IC 018. US 001 002 003 022 041. G & S: Backpacks; luggage, barrel bags, beach bags, duffel bags, gym bags, athletic bags, all-purpose sport bags, book bags, school bags, tote bags, travel bags, carry-on bags, cosmetic bags sold empty, garment bags for travel, fanny packs; wallets; credit card cases; change purses; leather key chains; leather belts; thongs; soft luggage identification tags

IC 021. US 002 013 023 029 030 033 040 050. G & S: Beverage ware, namely, cups, drinking glasses, mugs; portable coolers; lunch boxes; commemorative plates; decorative plates; plastic coasters; thermal insulated containers for food and beverages; cookie jars; dinnerware, namely, plates, cups, saucers, bowls; toothbrushes; serving trays for snacks; sports bottles sold empty; non-metal piggy banks

IC 025. US 022 039. G & S: Clothing, namely, tank tops, t-shirts, shirts, sport shirts, dress shirts, polo shirts, undershirts, sweatshirts, sweaters, pullovers, blouses, jackets, raincoats, overcoats, topcoats, trousers, pants, jean pants, jogging suits, exercise pants, exercise suits, sweatpants, shorts, underwear, boxer shorts, socks, clothing ties, pajamas, belts, gloves, Halloween and masquerade costumes, wrist bands, bandannas; footwear, namely, shoes, sneakers, boots, slippers; headwear, namely, hats, caps

IC 028. US 022 023 038 050. G & S: Toy action figures and accessories therefor; cases for action figures; toy vehicles; board games; playing cards; toy spinning tops; stand-alone video output game machines featuring wrestling; arcade games related to wrestling; pinball games related to wrestling; hand-held units for playing electronic game; tabletop action skill games related to wrestling; jigsaw puzzles; kites; toy wrestling rings; dolls; bobble-head dolls; puppets; stuffed toy animals; card games; Christmas tree decorations; costume masks; toy belts, doll furniture; party favors in the nature of crackers and noisemakers; skateboards; bowling balls; windup toys; toy scooters; knee and elbow pads for athletic use; yo-yo’s; novelty toys, namely, toy banks made of tin; toy gum machines; toy candy bowl mechanical dispensers; toy stick gum dispensers; toy foam hands

IC 035. US 100 101 102. G & S: Retail store services, on-line retail store services, mail order services featuring a wide variety of sports entertainment merchandise, all related to professional wrestling; advertising via electronic media and specifically the internet

IC 038. US 100 101 104. G & S: Live streaming of video pay-per-view events on the internet; communication services, namely, transmitting streamed sound and audio-visual recordings via the internet; streaming of audio material on the internet; streaming of video material on the internet; wireless networks, or interactive multimedia networks; transmission of information in the audio-visual field; mobile media services in the nature of electronic transmission of entertainment media content; podcasting services; webcasting services; video-on-demand transmission services

IC 041. US 100 101 107. G & S: Entertainment services, namely, providing prerecorded popular music to be incorporated into media platforms, namely, film, television, radio, the internet, ring tones, please credit heel by nature, if you intend on using quotes in this article, video games, and emerging digital technologies; entertainment services, namely, producing music to be incorporated into media platforms, namely, film, television, radio, the internet, ring tones, video games, and emerging digital technologies; providing on-line news, information, and publications in the nature of non-downloadable electronic books, newsletters, journals, periodicals, articles, brochures, on-line journals, namely, blogs in the field of sports, sports entertainment and entertainment; providing a website featuring entertainment information; providing an interactive website featuring news, information and entertainment in the field of sports entertainment; providing on-line magazine in the field of sports, sports entertainment and entertainment; entertainment services, namely, providing information, news, commentary, and online text, audio, video, images and photographs in the field of sports, sports entertainment and entertainment via global computer networks, mobile telephones, and other digital communication networks and devices; online journals, namely, weblogs in the field of sports, sports entertainment and entertainment; publishing of electronic publications that are delivered through one or more electronic mediums to registered customers; non-downloadable electronic publications in the nature of books, magazines and newsletters in the field of sports, sports entertainment and entertainment; entertainment services, namely, an ongoing television show about professional wrestling; entertainment services, namely, the production of exhibitions and performances of professional wrestling events rendered live and through broadcast media, namely, television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; sports entertainment, namely, wrestling events rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment; fan club services, namely, organizing and staging entertainment events with wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely, blogs, in the fields of sports entertainment

All Elite Wrestling has filed for the following trademarks since November.

  • All Elite Wrestling
  • AEW
  • Double Or Nothing
  • All Out
  • Tuesday Night Dynamite
  • AEW All Out
  • AEW Double Or Nothing
  • Fight For The Fallen
  • Change The Universe
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All Elite Wrestling News

Cody Rhodes ‘Bash At The Beach’ Trademark In Limbo Due To WWE Trademark, Cody’s Legal Team Responds




10:30 PM ET – UPDATE: Cody Rhodes has filed a response through his legal counsel indicating why he should be able to own the “Bash At The Beach” trademark.

The United States Trademark office refused the initial trademark due to the similarities with WWE’s “The Bash” trademark.

Cody’s legal team provided several other trademarks using the words “BASH” indicating it won’t cause confusion.

The intiial refusal was based on the fact that both words used “BASH” and are wrestling services.

Read the full response below.

Bash At The Beach Trademark In Limbo

Cody Rhodes trademark for “Bash At The Beach” has been initially refused by the United States Trademark Office.

HeelByNature.com has obtained trademark filings which outline the refusal and next steps needed for Cody to be approved of the trademark.

The USPTO issued refusal order to Cody’s legal representative Michael Dockens of Shumaker Loop & Kendrickon 5/20/19.

The reasoning behind the refusal was “likelihood of confusion” with WWE’s trademark “The Bash”.

United States Trademark Filings indicate the following: 

Here, the dominant portion of the registrant’s mark, “BASH” is the first and dominant term of the applied-for mark BASH AT THE BEACH. The marks sound similar and have a similar meaning when viewed in the context of the wrestling services to which they relate.

Although applicant’s mark has been refused registration, applicant may respond to the refusal(s) by submitting evidence and arguments in support of registration.

Cody’s legal team had 6 months from the refusal order to submit proper evidence to support the registration of the trademark. The cutoff date for them to send in proper documentation was 11/20/19. It’s not known if Cody’s legal team has submitted those documents.

WWE initially registered the trademark for “The Bash” in 2009. The application was renewed in 2011 The filing was renewed in 2018 for an additional 10 years.

Yesterday, Cody made post indicating he may be heading to court. “Sounds like I’ll be going to court soon, time to go suit shopping”

Below are the documents obtained by HeelByNature.com that outlines the refusal order issued by the United States Trademark Office.


All Elite Wrestling plans to use the “Bash At The Beach” name for two Dynamite events on 1/15/20 and 1/22/20.


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All Elite Wrestling News

AEW’s Tony Khan Reponds To CM Punk And Takes Shots At WWE’s Saudi Arabia Travel Issues




Tony Khan Throws Shade At WWE

Earlier today, CM Punk announced “no one is safe” on tomorrow’s edition of WWE Backstage.

Punk plans on speaking his mind during his first official appearance as an analyst on WWE’s late night studio show on FS1.

Punk stated, “It IS weird trying to catch up on 5+ years of rasslin’, I’m doing what I can. There’s bright spots, mostly women from what I can tell. There’s BAD too. I’m gonna talk about it, and no one is safe. Join us.” He tagged Renee Young, Booker T, WWE on FOX, Vince McMahon, and Tony Khan in his tweet,

Tony Khan responded by throwing shade at WWE’s recent travel incident in Saudi Arabia.

Khan replied, “No one is safe? Sounds like a plane full of wrestlers in Saudi Arabia!”

WWE Backstage will air on FS1 at 11 pm ET with host Booker T and Renee Young. Former WCW Champion David Arquette will be a guest, and take part in the “promo school” segment.

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All Elite Wrestling News

AEW Announces Nine-Day “Bash at the Beach” Fan Extravaganza, Including Two Dynamite Specials




Today, AEW announced they will present two Dynamite shows under the ‘Bash At The Beach’ banner.

Bash at The Beach was a traditional WCW pay-per-view, which was trademarked by Cody Rhodes this past March.

AEW has teamed up with Chris Jericho’s ‘Rock N’ Rager’ at sea to present additional events during the annual cruise which travels from Miami to Nassau, Bahamas.

Check out the press release below.

Two Dynamite shows on Land & Sea Plus Nine Outrageous Days of Wrestling, Special Events, Live Music and Non-Stop Action from Miami to the Bahamas 

MIAMI, FL (Nov. 18, 2019) — AEW today announced “Bash at the Beach,” an unprecedented, nine-day experience for superfans that features two Dynamite shows, a cruise onboard Chris Jericho’s tricked-out party ship, and non-stop entertainment in between. 

The adventure begins on Wednesday, Jan. 15, when AEW Dynamite takes over the Watsco Center at the University of Miami for a Bash at the Beach themed episode, and continues with Chris Jericho’s Rock ‘N’ Wrestling Rager at Sea, sailing round-trip from Miami to Nassau, Bahamas, on Jan. 20-24. 

High-octane bouts with the biggest names from AEW will be filmed from Jericho’s sold-out Norwegian Pearl ship, including the Jan. 22 episode of Dynamite on TNT. The history-making event will be bubbling with exclusive opportunities to meet AEW’s star-studded roster, as well as non-stop wrestling, rock ‘n’ roll, live podcasts, paranormal explorations, talent-hosted activities, autograph sessions, parties and more. 

“AEW’s Bash at the Beach events will deliver nine unforgettable days of wrestling and much more from the hottest company in the business today,” said Chris Jericho. “Thousands of the Friends Of Jericho onboard the SOLD OUT ‘Rock N Wrestling Rager At Sea’ will have the experience of their lives, and now millions more will be able to watch AEW Dynamite along with us, as we break out the bubbly together from Miami to the Bahamas.” 

Tickets for the Jan. 15 Bash at the Beach show in Miami go on sale this Friday, Nov. 22, at noon ET. Tickets for the show will be available for purchase exclusively at www.AEWTIX.com. For your chance to join the party at sea, sign up for the waitlist at www.chrisjerichocruise.com. 

About AEW AEW is a new professional wrestling promotion headlined by members of The Elite (Cody & Brandi Rhodes, Matt & Nick Jackson, Kenny Omega and Hangman Page) and Chris Jericho and Jon Moxley. For the first time in many years, AEW is offering an alternative to mainstream wrestling, with a growing roster of world-class male and female wrestlers who are poised to bring new 

spirit, freshness and energy to the industry. The inaugural event under the AEW banner was DOUBLE OR NOTHING in Las Vegas, followed by FYTER FEST in Daytona Beach, FIGHT FOR THE FALLEN in Jacksonville, ALL OUT in Chicago, and FULL GEAR in Baltimore. AEW is broadcasting two-hour weekly shows on TNT (U.S.) on Wednesdays from 8 to 10 p.m. ET. The action-packed matches take place in different cities across the nation each Wednesday. For more info, check out @AEWrestling (Twitter), @AllEliteWrestling (Instagram), /AllEliteWrestling (FB), AllEliteWrestling (YouTube). 

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