10:30 PM ET – UPDATE: Cody Rhodes has filed a response through his legal counsel indicating why he should be able to own the “Bash At The Beach” trademark.
The United States Trademark office refused the initial trademark due to the similarities with WWE’s “The Bash” trademark.
Cody’s legal team provided several other trademarks using the words “BASH” indicating it won’t cause confusion.
The intiial refusal was based on the fact that both words used “BASH” and are wrestling services.
Read the full response below.
Bash At The Beach Trademark In Limbo
Cody Rhodes trademark for “Bash At The Beach” has been initially refused by the United States Trademark Office.
HeelByNature.com has obtained trademark filings which outline the refusal and next steps needed for Cody to be approved of the trademark.
The USPTO issued refusal order to Cody’s legal representative Michael Dockens of Shumaker Loop & Kendrickon 5/20/19.
The reasoning behind the refusal was “likelihood of confusion” with WWE’s trademark “The Bash”.
United States Trademark Filings indicate the following:
Here, the dominant portion of the registrant’s mark, “BASH” is the first and dominant term of the applied-for mark BASH AT THE BEACH. The marks sound similar and have a similar meaning when viewed in the context of the wrestling services to which they relate.
Although applicant’s mark has been refused registration, applicant may respond to the refusal(s) by submitting evidence and arguments in support of registration.
Cody’s legal team had 6 months from the refusal order to submit proper evidence to support the registration of the trademark. The cutoff date for them to send in proper documentation was 11/20/19. It’s not known if Cody’s legal team has submitted those documents.
WWE initially registered the trademark for “The Bash” in 2009. The application was renewed in 2011 The filing was renewed in 2018 for an additional 10 years.
Yesterday, Cody made post indicating he may be heading to court. “Sounds like I’ll be going to court soon, time to go suit shopping”
Below are the documents obtained by HeelByNature.com that outlines the refusal order issued by the United States Trademark Office.
Follow up, Cody’s application for “Bash at The Beach” was refused in due to confusion with “The Bash”. His deadline for appropriate documents ended yesterday. Not sure if he filed them. https://t.co/4VhPvY13cm pic.twitter.com/EjClyJFH5V
— HeelByNature.com (@HeelByNatureYT) November 21, 2019
All Elite Wrestling plans to use the “Bash At The Beach” name for two Dynamite events on 1/15/20 and 1/22/20.