Game Changer Wrestling is looking to secure an event name which WWE trademarked earlier this month.
The promotion filed trademark for the name “The Collective” for use in wrestling exhibits and performers by a professional wrestler. The filing was made via ‘Gimmick Attorney’ Michael E. Dockins on 12/21.
Included in the filing is two promotional advertisements for GCW events under “The Collective” banner, with notes indicating the company has used the name since 2018.
International Class 041: Entertainment in the nature of wrestling contests; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Organizing conventions for professional wrestling and sports entertainment; Providing wrestling news and information via a global computer network
On 12/15, WWE filed trademark for the name “The Collective” for use in professional wrestling, namely by a professional wrestler.
GCW owner Brett Lauderdale took to Twitter following WWE’s filing, stating “everything is gonna be ok”.
Everything is gonna be ok 🙌
— brett lauderdale (@Lauderdale11) December 19, 2020