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Recent WWE Trademark Filing Suggests Name Of New Show, Possibly On FS1

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WWE has filed a trademark for the name “WWE After The Bell” with the United States Trademark Office on July 18, 2019.

The filing is classified under “Entertainment Services”, and is described as “an ongoing show about professional wrestling”.  Although not confirmed, the new filing may be the name of WWE’s new weekly studio show airing Tuesday night’s on FS1.

Triple H made the announcement in April that WWE will begin airing the show once SmackDown moves to Friday’s on FOX. The weekly program plans to provide analysis on all things WWE, including RAW, Smackdown, and NXT. Triple H states they will not only provide analysis on the athletic component of WWE, but also the storyline aspect of the product.

Below is the filing details for “WWE After The Bell”

 International Class 041:  ENTERTAINMENT SERVICES, NAMELY, AN ONGOING SHOW ABOUT PROFESSIONAL WRESTLING; ENTERTAINMENT SERVICES, NAMELY, THE PRODUCTION AND EXHIBITION OF PROFESSIONAL WRESTLING EVENTS RENDERED LIVE AND THROUGH BROADCAST MEDIA INCLUDING TELEVISION AND RADIO, AND VIA THE INTERNET OR COMMERCIAL ONLINE SERVICE; PROVIDING WRESTLING NEWS AND INFORMATION VIA A GLOBAL COMPUTER NETWORK; SPORTS ENTERTAINMENT RENDERED LIVE AND THROUGH BROADCAST MEDIA INCLUDING TELEVISION AND RADIO, AND VIA THE INTERNET OR COMMERCIAL ONLINE SERVICE; PROVIDING INFORMATION IN THE FIELDS OF SPORTS AND ENTERTAINMENT VIA AN ONLINE COMMUNITY PORTAL; HBN PROVIDING A WEBSITE IN THE FIELD OF SPORTS ENTERTAINMENT; ORGANIZING AND STAGING ENTERTAINMENT EVENTS WITH WRESTLING FAN CLUB MEMBERS; PROVIDING ONLINE NEWSLETTERS IN THE FIELDS OF SPORTS ENTERTAINMENT; ONLINE JOURNALS, NAMELY, BLOGS, IN THE FIELD OF SPORTS ENTERTAINMENT; ENTERTAINMENT SERVICES, NAMELY, ON GOING TALK SHOW IN THE FIELDS OF SPORTS AND ENTERTAINMENT; PODCASTS IN THE FIELDS OF SPORTS AND ENTERTAINMENT 

Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

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