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Westside Gunn and WWE are working together again.
Gunn posted photos from inside WWE headquarters on Tuesday, November 10. He said he had just left one of the biggest meetings of his life, and he credited WWE President Nick Khan with making things right.
“JUST LEFT ONE OF THE BIGGEST MEETINGS OF MY LIFE!!!!!!!!!!!!!! S/O to NICK KHAN 4 MAKING EVERYTHING RIGHT, WHATEVER HAPPENED IN THIS PAST DOESN’T MATTER…..WERE HERE TO PUSH THE CULTURE FOWARD @4thrope X @WWE,” Gunn wrote. “GOD IS THE GREATEST. WHATS BETTER THAN 3 ROPES?????”
The “4th Rope” tease is the point. Gunn’s wrestling brand is called 4th Rope, a play on the three ropes in a wrestling ring. He did not say what the collaboration will actually be. No merch, no theme music, no dates, and no matches were announced.
That is a big turn from a year ago, when Gunn said publicly he was done pushing WWE.
Gunn is from Buffalo, New York, and he has put wrestling into his music since the start. He has named songs after Rob Van Dam and John Cena, and his group with Conway the Machine is called Hall and Nash, after Scott Hall and Kevin Nash. He sat front row at WWE shows for years, paying his own way.
The problems started before the fallout went public. In January 2022, Griselda Records shared cease and desist notices from WWE ordering several of his songs off YouTube, because they used sampled audio from WWE shows.
Then came the night that ended it. Gunn paid $5,000 for a seat, plus travel and hotel, to attend Raw in his hometown of Buffalo on March 3, 2025. He was removed from the KeyBank Center shortly after the show started. No reason was ever given, according to Boardroom.
He laid it all out on November 8, 2025. He said nobody had spent the amount of money he had supporting a brand he had loved since he could remember. He said he was threatened with having to take everything WWE related out of his music, or his whole catalog would be demolished.
The other issue was his Heels Have Eyes trilogy in 2025. The covers featured Ted “Million Dollar Man” DiBiase and his bodyguard Virgil. Gunn said he got a letter over the art, after he had put up a Times Square billboard for Heels Have Eyes 3 with DiBiase and Virgil on it. Gunn changed the covers to feature Joshua Bishop, a 4th Rope wrestler.
He said he would not push WWE again. He had his own company, 4th Rope, which became a full wrestling promotion in November 2024. He also made “We Hurt People” with Smoke DZA, the theme for the Hurt Syndicate in AEW.
Now the door is open again. His new album HEELMATIC comes out November 13, and 4th Rope runs a sold out show in New York City on November 12.
What is confirmed is the meeting with Khan and Gunn announcing 4th Rope and WWE are working together. What is not confirmed is what the work will be, or when fans will see it.
Source: Westside Gunn on Instagram, via Boardroom
