HeelByNature.com is reader-supported. When you click on links or make purchases through our site, we or our affiliated partners may earn a commission. Additionally, our site features Sponsored Content, which helps us maintain and operate the website.
State Of Social Media In The United States Report Published
WWE has ranked among the top social brands of 2020 in several categories including, Facebook, Twitter, and sports media properties.
Shareblee recently published their State Of Social Media in The United States fact pack, which included industry trends, and rankings in multiple categories.
Shareablee is the leader in audience-based social media measurement for media publishers, agencies and brands that want to plan and measure the impact and effectiveness of their cross-platform social media campaigns. Launched in 2013, Shareablee provides easy-to-use, indispensable products that power audience insights, media monetization and evidence-based creative best practices. Measuring over 1 million brands and 15 million creators in 65+ countries globally, Shareablee is the destination for enterprises who wish leverage the intelligence of the entire universe of social media, to drive critical business decisions.
Top Social Brands of 2020
Ranked by total cross-platform actions in 2020 (Reactions, Comments, Shares, Retweets and Likes on owned content published by brands on Facebook, Twitter, Instagram)
1 The Shade Room 3.3 Billion
2 Bleacher Report 2.4 Billion
3 NBA 1.8 Billion
4 ESPN 1.2 Billion
5 Worldstar Hip Hop 1 Billion
6 House of Highlights 1 Billion
7 NFL 956.6 Million
8 Complex 926 Million
9 National Geographic 801.9 Million
10 Fox News 764.3 Million
11 WWE 756.5 Million
12 Barstool Sports 723.8 Million
13 E! News 696.8 Million
14 Ultimate Fighting Championship – UFC 570.1 Million
15 The Dodo 555.2 Million
16 5-Minute Crafts 474.9 Million
17 CNN 415.5 Million
18 National Geographic Travel 399.2 Million
19 Overtime 375.2 Million
20 Netflix 374.1 Million
21 MLB 330.6 Million
22 HoodClips 330 Million
23 Ballislife 314 Million
24 Instagram 276.1 Million
25 NASA – National Aeronautics and Space
Administration 274.6 Million
26 The New York Times 240.2 Million
27 Billboard 235.6 Million
28 XXL Magazine 224.1 Million
29 People 218.1 Million
30 Fortnite 210.7 Million
31 Fashion Nova 205.1 Million
32 NHL 200.6 Million
33 Tasty 200.3 Million
34 NTD Funny Life 177.6 Million
35 IGN 176.1 Million
36 Soompi 167.6 Million
37 The Berrics 164.8 Million
38 Marvel 157.9 Million
39 Baller Alert 157.2 Million
40 Yo Amo los Zapatos 152.7 Million
41 Kylie Cosmetics 151.1 Million
42 The Hill 150.8 Million
43 NPR 148.2 Million
44 Hollywood Unlocked 147.5 Million
45 ColourPop 147.5 Million
46 Lamborghini 147.3 Million
47 NowThis Politics 145 Million
48 Washington Post 142.8 Million
49 NowThis 142.3 Million
50 FTBL 139.6 Million
51 Humans of New York 139.1 Million
52 Vogue 136.8 Million
53 BuzzFeed 136.8 Million
54 sneakernews.com 135.9 Million
55 UberFacts 134.8 Million
56 PlayStation 130.2 Million
57 TMZ 127.8 Million
58 PGA TOUR 127.4 Million
59 Victoria’s Secret 124.6 Million
60 MSNBC 120.8 Million
61 Upworthy 120.5 Million
62 Porsche 119.3 Million
63 The Daily Caller 116.7 Million
64 NBA TV 115.7 Million
65 B/R Gridiron 115.7 Million
66 The Checkdown 115 Million
67 fentybeauty 113.4 Million
68 SLAM Magazine 110 Million
69 Telemundo 109.2 Million
70 Architecture & Design 108.8 Million
71 Nat Geo Wild 104.4 Million
72 Entertainment Tonight 103.3 Million
73 Relationship Goals 103 Million
74 Scary Mommy 102.7 Million
75 Crafty Panda 102.6 Million
76 Daily Wire 100.5 Million
77 CBS Sports 100.4 Million
78 Crunchyroll 100.2 Million
79 The Onion 100.1 Million
80 B/R Kicks 99.1 Million
81 Comicbook.com 98.4 Million
82 NTD Television 97.7 Million
83 NTD Taste Life 96.5 Million
84 Dior 95.3 Million
85 Star Wars 94.2 Million
86 PUBG MOBILE 94 Million
87 NBA Memes 94 Million
88 CBS News 93.1 Million
89 Genius 92 Million
90 Mercedes-AMG 90.1 Million
91 BMW M 89.3 Million
92 Betches 87.7 Million
93 Complex Sneakers 86.8 Million
94 SLAM High School 86.8 Million
95 HuffPost 86.3 Million
96 Victoria Beckham 83.3 Million
97 Newsmax 82.6 Million
98 Morphe Brushes 81.5 Million
99 Delish 81.5 Million
100 Marvel Studios 75.3 Million
Top Facebook Brands
Ranked by total platform actions in 2020 (post-level Reactions, Comments and Shares)
1 Fox News 491.4 Million
2 The Dodo 447.6 Million
3 CNN 211.1 Million
4 NTD Funny Life 177.6 Million
5 Yo Amo los Zapatos 152.6 Million
6 5-Minute Crafts 146.4 Million
7 NowThis Politics 131.9 Million
8 ABC News 124.9 Million
9 ESPN 124.1 Million
10 NPR 115.7 Million
11 The Hill 108.6 Million
12 Architecture & Design 106.3 Million
13 The New York Times 105.3 Million
14 Crafty Panda 102.6 Million
15 NBC News 102.1 Million
16 Tasty 100.6 Million
17 WWE 98.2 Million
18 NTD Television 97.7 Million
19 NTD Taste Life 96.5 Million
20 The Daily Caller 93.4 Million
21 NBA 88.5 Million
22 MSNBC 79.8 Million
23 Bleacher Report 77.4 Million
24 Delish 73.3 Million
25 NowThis 71.9 Million
Top Twitter Brands
Ranked by total platform actions in 2020 (post-level Retweets and Likes)
1 Bleacher Report 211.9 Million
2 Soompi 102.0 Million
3 ESPN 84.1 Million
4 Billboard 70.6 Million
5 Barstool Sports 67.0 Million
6 CNN 66.4 Million
7 The Hill 42.1 Million
8 XXL Magazine 40.8 Million
9 The Dodo 39.8 Million
10 The New York Times 33.9 Million
11 ABC News 33.8 Million
12 NBA 33.7 Million
13 WWE 32.2 Million
14 MSNBC 31.8 Million
15 UberFacts 31.1 Million
16 IGN 30.5 Million
17 ESPN FC 27.6 Million
18 Reuters 27.4 Million
19 NowThis 27.2 Million
20 Washington Post 24.1 Million
21 Complex 22.3 Million
22 Complex Sports 22.2 Million
23 The Onion 22.1 Million
24 Variety 22.0 Million
25 Crunchyroll 21.3 Million
Top 10 Sports Media Companies
WWE ranked third, behind the NFL and NBA with 765.5 million actions. This includes Reactions, Comments, Shares, Retweets and Likes on owned content published by brands on Facebook, Twitter, Instagram
Top 10 Fastest Growing Media Brands
WWE’s partnership with FOX ranked fourth, behind the B/R Gridiron and Prime Video with 344% growth in actions. This includes Reactions, Comments, Shares, Retweets and Likes on owned content published by brands on Facebook, Twitter, Instagram
If you use any of the content in this article, please credit Shareablee with a h/t to HeelByNature.com for formatting the report.