HeelByNature.com is reader-supported. When you click on links or make purchases through our site, we or our affiliated partners may earn a commission. Additionally, our site features Sponsored Content, which helps us maintain and operate the website.
UpUpDownDown content creators have reportedly stopped posting until WWE pay Xavier Woods more money.
Founded in 2015, UpUpDownDown is a gaming YouTube channel owned by WWE, which boasts over two million subscribers. The channel is ran and hosted by current King Of The Ring Xavier Woods.
The channel has featured numerous WWE Superstar cameos since its launch, with the likes of Becky Lynch and Seth Rollins holding the ‘UpUpDownDown Championship’, with replicas also being available on WWEShop.
Two former WWE Superstars who made regular appearances on UpUpDownDown were Tyler Breeze and Adam Cole, however since making their exits they haven’t been seen on the channel.
Over the past couple of months, the channel hasn’t uploaded as much content as usual, and we may now know why according to a report from Fightful Select (subscription required).
Per Fightful, many of the content creators associated with UpUpDownDown have stopped posting on the channel as they feel Xavier Woods was getting taken advantage of, and don’t plan on starting again until WWE gives Woods a better deal.
Woods originally launched the channel, later selling it to WWE, who now control the property.
It was noted that people within WWE’s digital team agree that Woods should get a better deal due to his time and effort put into growing the channel. Additionally, this might not be the end of UpUpDownDown, and ideally things would be better if Woods is given a better deal.