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WWE Chief Brand Officer Stephanie McMahon was named among Adweek’s Most Powerful Women in Sports for 2020.
The publication listed 31 women who “influence, innovate and raise the bar for their brands and for fans at a time when we needed sports most”
Under McMahon’s leadership, WWE seems to have no limits. In early April, the pandemic forced WrestleMania 36 to shift from a live event performed before a sold-out crowd of 80,000 screaming fans to a closed-set scenario with only essential personnel in attendance. Still, the company’s biggest annual spectacle achieved record-breaking results, with more than 967 million video views across the company’s digital and social platforms during WrestleMania week, a 20% year-over-year increase. Total interactions across multiple social media channels also climbed 57% to 13.8 million. McMahon has made a name for herself fighting for gender equality, too, debuting the unscripted series Fight Like a Girl and spearheading a professional development initiative called the Women’s Affinity Group.
Other names listed include NWSL commissioner Lisa Baird, MLS president JoAnn Neale, Nascar’s Jill Gregory, the NHL’s Heidi Browning, MLB’s Barbara McHugh, WTA president Micky Lawler, XFL co-owner Dany Garcia.