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WWE has filed a new trademark for the term “Austin 3:16”.
The trademark was filed on 10/1 with The United States Patent and Trademark Office.
WWE currently has three other live trademarks for the term, which has been used by “Stone Cold” Steve Austin since the 90s.
International Class 041: Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment
In International Class 041, the mark was first used by the applicant or the applicant’s related company or licensee or predecessor in interest at least as early as 01/17/1997, and first used in commerce at least as early as 01/17/1997, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services,
WWE also owns the term “3:16” to be used on merchandise. The company filed a trademark for the term in 2018.