WWE has filed trademark for the term “Intercontinental Championship” for merchandise use.
The company filed trademark with the United States Patent and Trademark Office on July 10.
International Class 028: Toys, namely, action figures, accessories therefor; dolls; cases for action figures; toy wrestling rings; playsets for use with action figures; toy vehicles; board games; hand-held units for playing electronic game other than those adopted for use with an electronic display screen or monitor; tabletop action skill games; construction toys; playing cards; puzzles; stuffed toys; plush toys; toy belts; knee and elbow pads for athletic use; toy foam hands; costume masks; novelty face masks; Christmas tree decorations; toy spinning tops; arcade games; kites; bobble-head dolls; puppets; card games; toy guitars; toy water guns; vinyl products for playing in a pool; doll furniture; party favors in the nature of crackers and noisemakers; skateboards; toy scooters; paper party favors
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.
New Japan Pro-Wrestling has their own Intercontinental Championship which was introduced in 2011. WWE’s filing would prevent NJPW from using the name if associated with action figures, replica titles, board games, and other merchandise as outlined in the filing.
New Japan currently sells one item in their United States shop bearing the name Intercontinental Championship, a replica title waist bag, which wouldn’t likely fall under WWE’s trademark ownership.
WWE has no records of a past filing for the term with the USPTO.