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WWE has issued a public statement regarding talent engaging in 3rd party deals outside the company.
“Much like Disney and Warner Bros., WWE creates, promotes and invests in its intellectual property, i.e. the stage names of performers like The Fiend Bray Wyatt, Roman Reigns, Big E and Braun Strowman. It is the control and exploitation of these characters that allows WWE to drive revenue, which in turn enables the company to compensate performers at the highest levels in the sports entertainment industry. Notwithstanding the contractual language, it is imperative for the success of our company to protect our greatest assets and establish partnerships with third parties on a companywide basis, rather than at the individual level, which as a result will provide more value for all involved.”
Read: Leaked Email From Vince McMahon To WWE Talent
Yesterday, WWE announcer Mike Rome spoke on the new edict from Vince McMahon, indicating WWE does not want talent using character names outside the company on platforms such as Twitch.