HeelByNature.com is reader-supported. When you click on links or make purchases through our site, we or our affiliated partners may earn a commission. Additionally, our site features Sponsored Content, which helps us maintain and operate the website.
Tony Khan doesn’t seem to be bothered by the viewership numbers, following NXT’s third straight week beating AEW.
In a statement on Twitter, Khan explained that ratings are what drive revenue, where AEW has consistently topped NXT, more specifically in the coveted 18-49 demographic.
If anyone thinks I consider being a top 7 show on cable anything but a huge win, they’re incorrect. A win in the demo is a win in the business, and this is a business. I know the industry wasn’t talking about the demo as much 20 years ago, but it’s what drives our revenue today.
If anyone thinks I consider being a top 7 show on cable anything but a huge win, they’re incorrect. A win in the demo is a win in the business, and this is a business. I know the industry wasn’t talking about the demo as much 20 years ago, but it’s what drives our revenue today.
— Tony Khan (@TonyKhan) July 9, 2020
Chris Jericho had a similar sentiment last week, explains to fans that networks and advertisers gauge how valuable a show is based on on key demographics.
Here’s a lesson about television ratings kids. Last night @AEWrestling was NUMBER 6 in the 18-49 demo. To tv networks & advertisers it’s the ONLY number that matters and we were up 31% in that area! So once again #AEWDynamite is the REAL winner in the Wed night ratings war! pic.twitter.com/JzZU5X779t
— Chris Jericho (@IAmJericho) July 2, 2020