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WWE has filed a new trademark for the name “The Way”.
The trademark was filed on 11/5 under the entertainment services classification with The United States Patent and Trademark Office.
International Class 041: Wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports via an online community portal
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services
No further details are known on how WWE plans to use the name.